| 摘要: |
| 以消费文化的符号消费特征为视角，通过对女性群体香水消费行为的研究，结合包装设计案例用符号学的方法对女性香水包装设计展开分析研究，从符号沟通的角度论述香水包装设计作为链接生产者与消费者的沟通功能与引导消费行为的重要作用。 |
| 关键词: 消费 符号 女性香水 包装设计 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Study on Symbolic Features of Perfume Packaging Design in Female Consumer Fields |
|
ZHOU Da-peng
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|
Guangzhou Industry Technical College，Guangzhou 510300，China
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| Abstract: |
| Based on the angle of the symbolic expenditure characterize of consumption in consume culture field, it studied on female consumer behavior for consume perfume, combined with the method of that used to package design case in the semiotics, which used for analyzing the perfume package design focus on female. And it described the importance that the perfume package design being a connection with producer and consumer as communication function and how to guidance consumer behavior, from the angle of symbol communication. |
| Key words: consumer symbol female perfume package design |
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