| 摘要: |
| 依据旅游产业的行业特征，结合游客独特的消费心理，并通过典型地案例分析，分别从“文化因素”、“区域因素”、“心理因素”和“功能因素”等4 个主要方面，来充分凸显旅游商品包装设计中与众不同的设计要求和独具特色的设计准则，进而为旅游商品包装设计的实践提供相应的理论依据。 |
| 关键词: 旅游商品 包装设计 因素 剖析 |
| DOI： |
| 分类号:F590.7 |
| 基金项目: |
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| Analysis on Factors Affecting Packaging Design of Tourism Commodities |
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HU Rong-kui
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Zhaoqing University，Zhaoqing 526061，China
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| Abstract: |
| On the basis of tourism industry′s features, combined with the unique consumption psychology of visitors,and through the analysis on typical case, four aspects such as "cultural factors", "regional factors", "psychological factors", and "functional factors" are analyzed to show the extraordinary requirements and standards in the packaging design of tourism commodities completely, which will provide corresponding basis for the practice of it theoretically. |
| Key words: tourism commodities packaging design factors analysis |
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