| 摘要: |
| 通过研究“经典国货”的发展过程，明确经典国货在过去与当代的设计价值，并着重研究经典国货所蕴含的文化记忆价值对当代设计的启示。同时进一步从文化记忆的角度，理解分析其隐含的符号记忆价值、怀旧记忆价值与品牌文化记忆价值。在此基础上，探讨经典国货文化记忆在当代产品设计中的转化与再设计的新思路和方法，为具有“中国形象”的设计提供新的设计角度。 |
| 关键词: 经典国货 时代符号 文化记忆 品牌文化 再生设计 |
| DOI： |
| 分类号:TB472 |
| 基金项目:教育部人文社科研究规划基金项目（12YJA760092）；江苏省第四期“333工程”科研项目（BRA2011159） |
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| Value and Inheritance of the Cultural Memory of Classic Chinese Products in Contemporary Design |
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GUO Lin, ZHANG Ling-hao
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Jiangnan University，Wuxi 214122，China
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| Abstract: |
| According to the research on the developing process of "classic Chinese products", it determined the design value both in the past and in contemporary era, and aimed to gain enlightenment from the culture memory value of classic Chinese products on contemporary design. At the same time, it analyzed and understood its intrinsic value as symbol memory, nostalgic memory, and brand cultural memory from the point of view of the cultural memory. After that, it discussed the new methods of transformation and redesign of classic products and cultural memory and provide new ideas and perspectives for the "Chinese image" design. |
| Key words: classic goods era symbols cultural memory brand culture regeneration design |
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