| 摘要: |
| 目的 高校文创纪念品记载着学校的历史、文化、情感等方面的信息，文创设计助力传统农业文化传播，有助于高校打造优质的校园形象并建立特色文化。方法 本文以华南农业大学110周年校庆纪念品为例，基于传统农业文化视角下的高校纪念品设计的相关策略，依托华南农业大学相关农业资源与文化特色，搜集归纳出代表学校农业文化基因的创新元素。指出高校文创纪念品设计中经济价值、文化价值、生态价值及艺术价值的融合。以校园文创设计作为创新设计的主要方法，吸取传统农业文化遗产故事精髓并结合现代审美需求。结论 使用校园文创纪念品对传统农业文化遗产进行了传播、传承和发展。将非物质文化遗产与高校专业发展、区域经济需求和校园文化特色三者相结合，进一步推动高校文创纪念品设计研究的发展。 |
| 关键词: 文创纪念品 创新设计 农业文化 传播 |
| DOI：10.19554/j.cnki.1001-3563.2021.18.047 |
| 分类号:TB472 |
| 基金项目:2021年度广东省教育科学规划课题(高等教育专项)(2021GXJK273);2019 年广东省普通高校特色创新类项目(哲学社会科学)(2019WTSCX008);2018 年教育部产学合作协同育人项目(201801230007) |
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| Design and Practice of Cultural and Creative Souvenirs in Agricultural Universities Based on the Dissemination of Traditional Agricultural Culture |
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ZOU Lan, YANG Li-ping, GU Li-zhu, LIAO Zheng-yi, LI Xiao, PENG Mei
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(South China Agricultural University, Guangzhou 510642, China)
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| Abstract: |
| The cultural and creative souvenirs of universities carry the information about history, culture, and emotions of universities. Cultural and creative designs help to spread traditional agricultural culture, and contribute to the creation of a high-quality campus image and the establishment of a distinctive culture for universities. Taking the South China Agricultural University’s 110th anniversary souvenirs as an example, based on relevant strategies of university souvenirs design from the perspective of traditional agricultural culture, relying on the relevant agricultural resources and cultural characteristics of South China Agricultural University. This paper collects and summarizes the innovative elements representing the agricultural culture gene of the university. It points out the integration of economic value, cultural value, ecological value and artistic value in the design of cultural and creative souvenirs of universities. Taking campus cultural and creative design as the main method of innovative design, the design process absorbs the quintessence of stories about cultural heritage of traditional agriculture, and combines with modern aesthetic needs. Campus cultural and creative souvenirs spread, inherit and develop cultural heritage of traditional agriculture. The combination of intangible cultural heritage with professional development of universities, regional economic demand and campus cultural characteristics further promotes the development of cultural and creative souvenirs design and research in universities. |
| Key words: cultural and creative souvenirs innovative design agricultural culture dissemination |
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