| 摘要: |
| 目的 分析古钱币元素在文创品牌产品包装上的应用，并通过实例对文创品牌包装设计进行归纳总结。方法 通过文献资料法、田野考察法及实践性研究分析，对古钱币元素在文创产品上的相关情况进行概述，并阐述文创产品包装设计的重要性，主要以秦半两古钱币元素文创品牌包装实例为分析重点，对文创品牌包装设计细节及品牌标志进行设计研究，结论 古钱币元素在产品设计中是极为经典的元素，但文创产品设计中古钱币元素的应用较为单一，面对文创产品需品牌化的现状，体现品牌化的其中一点就是品牌包装设计。基于秦半两古钱币元素，研究文创品牌服饰的标志及包装设计，得出包装是文创产品品牌化的重点体现之一，同时总结了文创品牌的标志设计原则及文创产品品牌包装设计原则。 |
| 关键词: 古钱币 秦半两 产品包装 文创品牌包装 包装标志 |
| DOI：10.19554/j.cnki.1001-3563.2020.24.049 |
| 分类号:TB482 |
| 基金项目: |
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| Design of Brand Packaging of Cultural and Creative Products Based on Ancient Coins Elements |
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MA Yu, RUAN Xi-ke
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(Xi’an Polytechnic University, Xi’an 710048, China)
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| Abstract: |
| The work aims to analyze the application of ancient coin elements in packaging of cultural and creative brand products, and summarize the packaging design of cultural and creative brands through examples.Through literature review, field investigation and practical research, this paper summarized relevant situations of ancient coin elements in cultural and creative products, and expounded the importance of packaging design of cultural and creative products. With cultural and creative brand packaging examples of ancient coin elements of Qin Banliang as the analysis focus, the design details and brand logo of cultural and creative brand were studied. Ancient coin element is a very classical element in product design. While the application of ancient coin elements in design of cultural and creative products is comparatively single. Facing the current situation that cultural and creative products need to be branded, one of the characteristics of branding is brand packaging design. Based on the ancient coin elements of Qin Banliang, this paper studies the logo and packaging design of cultural and creative brand clothing. It is concluded that packaging is the key embodiment of cultural and creative products branding. Meanwhile the logo design principles of cultural and creative brands and their packaging are also summarized. |
| Key words: ancient coins Qin Banliang product packaging cultural and creative brand packaging packaging logo |
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