| 摘要: |
| 目的 通过分析江西省新图书馆的品牌设计的内容与特征，发现如何合理运用设计的力量，结合当代审美的变化，促进新型图书馆品牌形象的建立与推广，已成为新时代下江西省新图书馆进行战略转型和升级的重中之重。方法 深入分析江西省新图书馆品牌设计的内容与实践，以图书馆的标志设计、建筑设计和导视系统设计为着眼点，并结合创新策略和构想，为新时代下江西省新图书馆品牌形象的进一步拓展和深化提供建议。结论 基于对江西省新图书馆品牌设计的应用现状分析，进一步对江西省新图书馆的品牌推广提出了倡议与构想，将创新和科技作为了重要驱动力，吸引了更加年轻化的市场群体，并论证了新时代下公共图书馆优化升级品牌形象和推广方式的重要性和可行性。 |
| 关键词: 新时代 江西省新图书馆 品牌设计 品牌推广 |
| DOI：10.19554/j.cnki.1001-3563.2020.24.048 |
| 分类号:J511 |
| 基金项目: |
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| Brand Design and Promotion of New Jiangxi Provincial Library in the New Era |
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WU Yun1, HU Hong-zhong2, LYU Shun-ling2
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(1.Jiangxi Provincial Library, Nanchang 330046, China;2.Nanchang University, Nanchang 330031, China)
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| Abstract: |
| The work aims to explore how to use the power of design reasonably to promote the establishment and promotion of the brand of the new library combined with the changes of contemporary aesthetics by analyzing the content and characteristics of the brand image design of new Jiangxi Provincial Library, which has become the most important part of the strategic transformation and upgrading of new Jiangxi Provincial Library under the new era. The content and practice of brand image design of new Jiangxi Provincial Library were analyzed deeply. Focusing on the logo design, architectural design and guide system design of library, and combined with innovative strategies and ideas, suggestions were provided for the further expansion and deepening of brand image of new Jiangxi Provincial Library under the new era.Based on the analysis of the application status of brand design of new Jiangxi Provincial Library, some suggestions and ideas are put forward on the brand promotion of new Jiangxi Provincial Library. Taking innovation and science and technology as important driving forces, younger market groups are attracted, and the importance and feasibility of optimizing and upgrading the brand image and promotion methods of public libraries in the new era are demonstrated. |
| Key words: new era new Jiangxi Provincial Library brand design brand promotion |
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