| 摘要: |
| 目的 探究民族服饰图案在包装设计中的主要应用方向，总结在这一方向指引下的具体应用策略。方法 探寻民族服饰图案特点并总结其在色彩、造型、工艺方面对包装设计的启示与借鉴，确定其应用于包装设计中的必要性和现实意义，接着从各个不同形式的民族图案特点出发，分析其中的几种代表性民族服饰图案元素在茶叶包装、旅游纪念品包装、土特产包装等领域的具体融合路径，并由此总结出未来民族服饰图案在融合、延伸上的注意事项，提出与时代接轨的目标与方向。结论 民族服饰图案作为我国文化艺术的精髓，在色彩、图案、工艺上体现出了独特的应用价值与潜力，给当前的包装设计提供了民族性、时尚性、文化性的借鉴方向，满足了包装设计领域的多样化需求。 |
| 关键词: 民族服饰图案 包装设计 混搭 |
| DOI：10.19554/j.cnki.1001-3563.2020.08.045 |
| 分类号:TB482 |
| 基金项目:2019年海南省高等学校科学研究项目课题《海南黎族民间手工艺数字化保护开发的研究》的研究成果（HNKY2019-79） |
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| Application of National Costume Pattern in Packaging Design |
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WANG Kang-mei
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Qiongtai Normal University, Haikou 570100, China
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| Abstract: |
| The paper aims to explore the main application direction of national costume patterns in packaging design and summarize the specific application strategies under the guidance of this direction. Along the national costume design characteristics, its enlightenment and reference for the packaging design in color and modelling were summarized to determine the necessity and realistic significance of its application in packaging design; and then from different forms of national design characteristics, specific paths for fusing several typical costume design elements in tea packing, tourism souvenirs, local products packaging, etc. were analyzed. On this basis, precautions in fusion and extension of the future national costume design were summarized put forward the goal and direction of catching up with the times. As the essence of Chinese culture and art, the pattern of national costume shows its unique application value and potential in color, pattern and craft, which provides the reference direction of nationality, fashion and culture for the current packaging design and satisfies the diversified needs of packaging design. |
| Key words: national costume pattern packaging design mix and match |
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