| 摘要: |
| 目的 分析茶叶包装设计中的传统文化元素及其在应用过程中实现的审美构建。方法 从茶叶包装市场的调研与设计现状分析谈起，总结当前茶叶包装设计中的文化性表达与审美表现的现实需求，提出将传统文化元素在其中进行情景交融、虚实相生的审美构建方向，接着从传统文化元素中较有代表性的水墨、文字、图形和色彩等角度展开深入探究，为构建具有传统文化审美特质的茶叶包装设计理论提供参考与借鉴。结论 在茶叶包装设计中融入传统文化元素，必须打破传统格局和设计思想的束缚，不断吸收传统文化的精髓，同时加入先进的设计理念和现代文明，提高视觉的冲击力与审美特质，如此才能使中国的茶文化和民族文化得到广泛的传播，呈现出强大的艺术魅力与恒久的生命力。 |
| 关键词: 传统文化元素 茶叶包装设计 审美 |
| DOI：10.19554/j.cnki.1001-3563.2020.08.044 |
| 分类号:TB482 |
| 基金项目:南平地区包装产业发展规划研究——以武夷山茶包装为例（2011DJS09） |
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| The Aesthetic Construction of Traditional Cultural Elements in Tea Packaging Design |
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LI Zhi-peng
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Wuyi University, Wuyishan 354300, China
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| Abstract: |
| The paper aims to analyze the traditional cultural elements in tea packaging design and its aesthetic construction in the application process. Based on the market survey and current design situations of tea packaging, the reality demand of cultural and aesthetic expression in current tea packaging design was summarized to put forward the aesthetic construction direction of fusing the traditional culture elements in the scene and combining the virtual and the real. Then, in depth research was carried out on representative elements of traditional culture elements, such as ink, text, graphics and color, to build the tea packaging design has the qualities of traditional culture aesthetic theory, to provide the reference for building the tea packaging design theory of traditional culture aesthetics. To mix the traditional culture elements in the tea packing design, it is required to break the bondage of traditional pattern and design ideas, constantly absorbing the essence of traditional culture, while adding advanced design idea and the modern civilization, improve the impact of the visual and aesthetic characteristics, so as to make China's tea culture and national culture be widely spread, showing a strong artistic charm and enduring vitality. |
| Key words: traditional cultural elements tea packaging design aesthetic |
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