| 摘要: |
| 目的 探讨在用户场景发生变化的情况下使用互联网产品的消费习惯变化，旨在建立基于场景的设计方法模型，为体验设计师未来设计过程中提供更加方便实用的设计思路。方法 首先通过深度访谈和观察明确不同场景下的用户需求，然后通过Kano模型对用户需求进行分类，再根据分类后的用户需求建立相应的用户模型，并将不同场景下的用户模型置入现有交互设计流程中，构建出基于用户场景变化下的交互设计流程。应用场景重新设计的交互框架，经上线后数据反馈验证对于提升产品留存以及步长等数据有明显的作用。结论 在现有的交互设计方法基础上，通过实验及分析验证，提出基于不同场景下的社交产品交互设计方法，通过将该流程运用于互联网社交产品中，证明该方法的有效性和合理性。 |
| 关键词: 场景 交互设计 社交产品 服务设计 |
| DOI：10.19554/j.cnki.1001-3563.2020.08.018 |
| 分类号:TB472 |
| 基金项目:国家自然科学基金项目（51375450） |
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| Social Product Interaction Design Based on Usage Scenarios |
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WU Ming, LIU Zhen-yu
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Zhejiang University of Technology, Hangzhou 310023, China
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| Abstract: |
| The work aims to explore the change of consumption habits of Internet products when user scenarios change, and establish a scenario-based design method model, so as to provide more convenient and practical design ideas for experiential designers in the future design process. Firstly, user needs in different scenarios were identified through in-depth interviews and observations. Then, the user needs were classified by Kano model. After that, the corresponding user models were established according to the classified user needs and the user models in different scenarios were put into the existing interaction design process to construct the interaction design process based on user scenarios. The interaction framework redesigned for application scenarios was validated for its role in improving such data as product retention and step size based on the data feedback after being placed into operation. Based on the existing interaction design methods, the interaction design method of social products based on different scenarios is proposed through experiments and analysis. The effectiveness and rationality of the proposed method are proved by applying the process to social products on the Internet. |
| Key words: scenarios interaction design social products service design |
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