| 摘要: |
| 目的 当今中国人口老龄化速度日益加快，老年人口不断增长，相关的产品及服务存在很大的空缺和错位，老年人产品日益成为企业和社会关注的热点，迫切需要提出基于大数据技术的老年人产品设计思路。方法 研究老年人的生活状态，总结当代老年人的用户特征，分析目前市场上老年人产品的开发现状，探讨大数据在老年人产品开发中的可能性及优势。结论 大数据可以作为有效的数据工具及分析方法，帮助设计师建立具有高度连续性的用户数据模型，发掘用户在日常生活中的潜在需求，为老年人产品开发设计提供重要依据，同时以老年人的生活场景变迁为基础，根据不同类型的目标用户的认知能力、参与能力等因素的差异提出具有可操作性的老年人产品开发设计流程。 |
| 关键词: 人口老龄化 大数据 用户特征 产品开发 设计流程 |
| DOI：10.19554/j.cnki.1001-3563.2019.12.026 |
| 分类号:TB472 |
| 基金项目:江苏高校哲学社会科学研究项目（2015SJB220）；江苏高校优势学科建设工程资助项目（PAPD） |
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| Design of Product for Old People in the Age of Big Data |
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HUO Chun-xiao, HOU Yu
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Nanjing University of the Arts, Nanjing 210013, China
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| Abstract: |
| In view of the increasing speed of population aging in China today, continuous growth of aging population, as well as shortage and misplacement of related products and services, product for the elderly attracts concern of enterprises and the society. The paper aims to propose the design idea of product for the elderly based on big data technology. The paper studied the living conditions of the elderly, summarized the user characteristics of contemporary elderly people, analyzed the current development status of the market products for the elderly, and explored the possibilities and advantages of big data in development of product for the elderly. Big data can be used as an effective data tool, analysis method to help designers build a highly consistent user data model, explore the potential needs of users in their daily lives, provide an important basis for development and design of product for the elderly. Based on vicissitudes of the elderly, according to different types of target users' cognitive ability, participa-tion ability and other factors, this paper proposes an operable product development and design process for senior citizens. |
| Key words: aging of population big data user characteristics product development design program |
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