| 摘要: |
| 目的 将秦绣石榴纹样应用于现代包装设计，丰富包装的视觉形态，并注入文化内涵，实现传统刺绣纹样与现代审美的融合。方法 通过对秦绣传承人王玉娥所绣十二生肖系列绣品中石榴纹样的比较分析，提取石榴纹样的图形和色彩基因从而生成纹样基本形，并借助形态位移设计原则对基本形进行衍生设计，使再设计后的纹样成为符合现代包装审美需求的图形形式。结论 秦绣石榴纹样与包装设计相结合，为现代包装设计提供灵感及价值源泉，传播并推广了秦绣文化。 |
| 关键词: 秦绣纹样 形态平移设计原则 文化消费 包装设计 石榴纹样 |
| DOI：10.19554/j.cnki.1001-3563.2018.20.002 |
| 分类号:J511；TB482 |
| 基金项目: |
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| Qin Embroidery Pomegranate Pattern Visual Elements Extraction and Design Regeneration |
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ZHAO Min-ting1, WANG Ning2
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1.College of Art & Design, Shaanxi University of Science & Technology, Xi'an 710021, China;2.The Belt and Road Culture IP Development & Design Studio, Shaanxi University of Science & Technology, Xi'an 710021, China
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| Abstract: |
| The work aims to apply Qin embroidery pomegranate pattern in modern packaging design, enrich the visual form of packaging, infuse cultural connotation, and realize the integration of traditional embroidery pattern and modern aesthetics. Through the comparative analysis on the pomegranate pattern in the embroidery works with the Chinese zodiac embroidered by Wang Yu-e (inheritor of Qin embroidery), the pomegranate pattern and color genes were extracted to generate the basic patterns. In virtue of shape displacement design principles, the derivative design of basic patterns was made and the redesigned patterns were made to be the graphic form that conformed to the aesthetic requirements of modern packaging. The combination of Qin embroidery pomegranate pattern and the packaging design provides inspiration and value for modern packaging design, and spreads and promotes the Qin embroidery culture. |
| Key words: Qin embroidery pattern shape translation design principle cultural consumption packaging design pomegranate patterns |
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