| 摘要: |
| 目的 探究Fogg行为模型在不同类型的互联网产品设计中的指导性。方法 通过实例分析，梳理不同类型的互联网产品与Fogg行为模型的相关性，研究相关要素在各类产品设计中的作用，提出Fogg行为模型在主流互联网产品设计中的应用策略。结论 Fogg行为模型在特性不同的互联网产品中有不同的应用策略，这对产品设计初期的方向思考具有指导性意义。 |
| 关键词: Fogg行为模型 互联网产品设计 用户行为 用户体验 |
| DOI：10.19554/j.cnki.1001-3563.2018.04.031 |
| 分类号:TB472 |
| 基金项目:浙江工业大学人文社科基金项目（Z20130222） |
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| Fogg Behavior Model in Internet Product Design |
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ZHANG Lu-fang, ZHOU Yi-qin
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Zhejiang University of Technology, Hangzhou 310023, China
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| Abstract: |
| It aims to explore the guidance of Fogg behavior model in different types of Internet product design. Through example analysis, it combs the correlation between different types of Internet products and Fogg behavior models, studies the role of related elements in various product design, and puts forward the application strategy of Fogg behavior model in the mainstream Internet product design. Fogg behavior model applied in different Internet products has different application strategies. It is of momentous significance to directional thinking in the early stages of Internet product design. |
| Key words: Fogg behavior model internet product design user behavior user experience |
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