| 摘要: |
| 目的 通过研究国内外趣味性动物广告具备的特性及表现形式， 来探讨这种特殊广告形式的广告效应， 以期对广告设计师起到借鉴作用。方法 主要采用了实例分析的方法， 从文化背景入手， 分析了动物广告的优缺点， 重点分析了其制作方法及视觉流程。结论 趣味性广告是一种非常具有魅力的广告形式， 它更注重在情感上吸引受众的眼球。 |
| 关键词: 趣味化 亲近感 生动感 视觉突变 拟人化 |
| DOI： |
| 分类号:J524.3 |
| 基金项目:青岛科技大学2014年教学改革重点项目 |
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| Interesting Animal Print Advertising |
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CHEN Hai-ying
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Qingdao University of Science and Technology，Qingdao 266061，China
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| Abstract: |
| By studying the features and forms of advertising which animals have， the advertising effects of special advertising form are explored，in order to provide very good reference for advertising designers.It mainly adopts the approach of case analysis， from the perspective of the cultural background， analyzes the advantages and disadvantages of animal advertising， its producing method and visual process.Interest advertising is a very attractive form of advertising.It pays more attention to attract audience′s attention on emotion. |
| Key words: interesting intimacy vividness visual mutation personification |
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