| 摘要: |
| 目的 对现代平面广告设计中的图形语言进行研究。方法 基于时代背景和现代传播理论， 从创意思维、 多元手法、 表现方式等方面对广告设计图形语言进行理论分析。结论 现代广告中的图形语言不应仅停留在传达内容的这一基本层面上， 更应该顺应时代发展需求， 将图形语言设计从形态表现、 意义构建、 视觉传达以及情感共鸣等多个维度上进行综合探讨和系统论证， 从而在当今信息社会的语境中获得准确定位和传达价值。 |
| 关键词: 广告设计 图形语言 形态 意义 视觉 情感 |
| DOI： |
| 分类号:J524.3 |
| 基金项目: |
|
| Graphic Language in the Modern Advertising Design |
|
LIU Hua-di1,2
|
|
1. Nanjing Arts Institute， Nanjing 210013， China;2. Nanchang Hangkong University， Nanchang 330063， China
|
| Abstract: |
| It aims to study graphic language in the modern advertising design. Based on the times background and modern communication theory， it analyzes the theory about graphic language in the modern advertising design from creative thinking， multiple technique， expression forms and so on.The graphic language should be focus on the basic aspects about spreading information but also comprehensive discussion and system verification from form expression， meaning construction， visual communication and emotional resonance in several dimensions， which obtains an accurate definition and the value of communication in information society contexts. |
| Key words: advertising design graphic language form meaning vision emotion |
渝公网安备 50010702501716号