| 摘要: |
| 目的 研究中国唐宋时期酒器文化对现代酒包装设计的影响和启发。方法 通过分析唐宋时期酒器的造型、 工艺、 色彩， 论述在唐宋酒器文化影响下现代酒包装设计在造型创意、 材料工艺、 色彩纹样上的创新应用， 强调其注重实用、 美观、 环保及品牌文化的发展趋势。结论 将唐宋时期酒器传统文化元素与现代酒包装设计理念进行有效整合， 能赋予现代酒包装新的文化内涵与产品生命力， 展现中华酒文化的同时， 设计出被市场及消费者认可的酒包装精品。 |
| 关键词: 唐宋 酒器文化 现代酒包装 可持续性 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Influence of Wine Containers′Culture in Tang and Song Dynasty on Modern Wine Packaging |
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LUO Bing
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Shanghai Second Polytechnic University，Shanghai 201209，China
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| Abstract: |
| It aims to study the influence and illumination of wine containers′culture in Tang and Song Dynasty on modern wine packaging. By doing the research of shape， technique， color， try， it discusses the creative application of modern wine package design to modeling creativity，materials and technique， color and pattern，and focus on the practical， aesthetic， environmental protection and the developing trends of brand culture. The integration of traditional cultural elements of wine containers in Tang and Song Dynasty and modern wine packaging design concept can endow new cultural connotation and product life for modern wine packaging and design wine packaging accepted by market and consumer. |
| Key words: Tang and Song dynasty wine containers′culture modern wine packaging sustainability |
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