| 摘要: |
| 目的 分析现代包装设计生态观念的内容和特点， 研究其对生活观念的积极作用。方法 归纳现代包装设计生态观念的重要原则， 分别阐释其详细内容， 再从文化观念方面研究其积极的人文影响。结论 现代包装设计生态观倡导单纯、 朴实的审美意识， 力图通过消费和审美的引导， 重塑理性、健康的消费及审美文化心理， 让生态观念成为牢固的文化意识， 推动人类社会的健康发展， 具有积极的现实意义。 |
| 关键词: 生态观 包装设计 文化心理 生活观念 |
| DOI： |
| 分类号:TB482 |
| 基金项目:2013-2016年四川省高等教育人才培养质量和教学改革项目 （14SA0228） . |
|
| Impact of Ecological Concept of Modern Packaging Design on Life Concept |
|
ZHENG Ling-yan
|
|
Sichuan College of Architectural Technology，Deyang 618000，China
|
| Abstract: |
| It analyzes the contents and characteristics of t ecological concept of modern packaging design and research? es the positive significance of life concept. It induces some important principles of ecological concept of modern packaging design，then separately explains the detailed content， and affirms its positive significance from the aspects of ecological cul? ture idea. The ecological concept of modern packaging design advocates simple，homely aesthetic consciousness. Through consumption and aesthetic guidance，the rational，it can remold the healthy consumption and aesthetic cultural psychology and let the ecological idea become a strong cultural consciousness to promote the healthy development of human society. It has a positive practical significance. |
| Key words: ecological concept packaging design cultural psychology life concept |
渝公网安备 50010702501716号