| 摘要: |
| 目的 研究儒家 “和” 思想在现代家具设计中的应用。方法 通过对儒家 “和” 思想进行梳理， 使其与家具设计相结合， 总结出基于儒家 “和” 思想指导下的设计理念， 进而从视觉元素、 材料选择、 造型和结构上研究如何在现代家具设计中应用儒家 “和” 的思想。结论 将儒家 “和” 思想与现代家具设计相结合， 能够提升家具设计的艺术品质， 展现产品的文化和品质， 与消费者产生情感共鸣， 拉近产品与消费者的距离， 刺激消费者的购买欲望。 |
| 关键词: 儒家 “和” 思想 家具设计 |
| DOI： |
| 分类号:TB472 |
| 基金项目:2012国家科技攻关课题； 2013华南农业大学教改课题 （JG13099） |
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| Application of the Confucian "Harmony" Thought in Modern Packaging Design |
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GUO Xiao-yan, GAO Rui-tao, WANG Jun
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South China Agricultural University，Guangzhou 510642，China
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| Abstract: |
| It aims to study the application of Confucian "harmony" thought in modern packaging design.Based on sorting out the Confucian idea of "harmony"，combined with the packaging design， it summarizes the design concept based on the guidance of Confucian "harmony" thought， and then researches on how to use the Confucian "harmony" thought in modern packaging design from the visual elements， material selection， molding and packaging container structure. The Confucian idea of "harmony" combined with modern packaging design can improve the packing design art quality， to show the product culture and quality， to resonate with consumers product emotion， narrow the distance between products and consumers， to stimulate consumer desire to buy. |
| Key words: Confucian "harmony" thought furniture design |
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