当代平面设计中的 “虚实” 观研究

陈晓环; 朱慧

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当代平面设计中的 “虚实” 观研究
陈晓环, 朱慧
北京工商大学，北京 100048

摘要:

目的对当代平面设计中 “虚实” 美学观念的运用进行研究和反思。方法从技术层面、构图层面、审美层面、意境层面、精神层面这 5个方面进行深入分析，指出虚实相生虽是中国传统美学的重要思想，但在当代设计中仍发挥着无穷的魅力，然而与古代艺术相比，今天的设计更多的是取其形而未传其神，过度推崇视觉冲击力与工业化的表现特征。结论提出当代设计应从传统文化当中的文化意蕴、艺术精神以及艺术手法等方面借鉴其精髓，并与当代设计文化相映生辉。

关键词: 古代艺术平面设计 “虚” 与 “实”

DOI：

分类号:J504

基金项目:国家社会科学基金艺术学项目（13CB118）；北京市级大学生科学研究与创业行动计划项目（SJ201502060）； 2016年度北京市教委科研类专项——科研基地建设——科技创新平台（19005518108）

"Emptiness and Reality" Concept in the Contemporary Graphic Design

CHEN Xiao-huan, ZHU Hui

Beijing Technology and Business University， Beijing 100048， China

Abstract:

The purpose is to study and reflect on the application of "virtual reality" in contemporary graphic design. It carries on the thorough analysis from five aspects of the technical level， composition， the aesthetic level， artistic level， spiritual level.As an important thought of traditional Chinese aesthetics， the "Emptiness and Reality" still plays great charm in contemporary design.Compared with the ancient art， today′s design pay much attention to the form but vividness. And visual impact is excessively respected as well as performance characteristics of industrialization.Against the general phenomenon，this thesis proposes that contemporary design should draw the essence from the cultural implication of traditional culture， art and other aspects of spiritual and artistic， etc， and mutually promoting brightness.

Key words: ancient art graphic design the "emptiness and reality"