| 摘要: |
| 目的 合理提取节庆期间的喜庆元素， 研究其在网络购物宣传中的运用方法。方法 对网络中使用喜庆元素的优势及问题进行分析， 引出使用中的问题及不足， 在此基础上提出了喜庆元素在网络购物宣传中运用的方式。结论 通过购物宣传将喜庆元素、 用户体验、 民族文化三者相结合给消费者带来文化性反思， 才能更好地突出品牌价值， 传承并弘扬传统文化的正能量。 |
| 关键词: 喜庆 视觉 购物 文化 |
| DOI： |
| 分类号:J524.3 |
| 基金项目:江西省高校人文社会科学研究2014年度规划基金项目 （YS1419） |
|
| The Application of Festival Elements in Internet Shopping Propaganda |
|
ZHAO Qin, DU Yi-zhou
|
|
Jiangxi Science and Technology Normal University，Nanchang 330013，China
|
| Abstract: |
| It reasonably extracts the festival elements in the festival and researches its application in online shopping propaganda.The advantages and problems of using festival elements in the internet are analyzed. The use of the problems and deficiencies is proposed. Based on it， the using way of festival elements in online shopping propaganda is proposed. The cultural reflection is brought by the combination of festival elements， user experience and national culture， which can better highlight the brand value，inherit and carry forward the positive energy of traditional culture. |
| Key words: festival vision shopping culture |
渝公网安备 50010702501716号