| 摘要: |
| 目的 研究黑茶包装所具有的原生态符号。方法 以黑茶产品的原生态本质特征为依据， 结合黑茶包装材料所具有的原生态特征， 分析与探讨黑茶包装符号的诉求重点。结论 提出黑茶包装适合使用原生态特征的商标、 字体、 图形、 色彩等视觉符号进行设计。将黑茶的原生态特征 “视觉化”， 并配合原生态的包装材料， 能突出黑茶区别于其他茶种的特色和本质属性， 提升黑茶包装的商品价值与文化内涵， 促进黑茶的市场开发与销售。 |
| 关键词: 黑茶 原生态 包装设计 符号 |
| DOI： |
| 分类号:TB482 |
| 基金项目:深圳职业技术学院青年创新项目 （2212s3040009） |
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| Packaging Symbol Based on Original Ecology Character of Brick Tea |
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CHEN Qi-sha, GAO Bo, WANG Xiao-hong
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CHEN Qi-sha，GAO Bo，WANG Xiao-hong
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| Abstract: |
| Objective Analysis the original ecology character of brick tea. Methods Based on the original ecology character of brick tea product， combine the original ecology character which brick tea packaging material needs， analysis and study the key point of brick tea packaging symbol. Conclusion It′s appropriate to make the brick tea packaging design with trademarks， fonts， graphic， and colors of original ecology character.Visualize the original ecology character of brick tea and use corresponding material will highlight the feature and essential attributes compared to other teas，raise the commercial value and cultural connotation and promote the market development and sales. |
| Key words: brick tea original ecology packaging design symbol |
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