| 摘要: |
| 目的 分析儿童用品包装中的色彩与图形设计对儿童消费行为的影响。方法 把儿童生长发育分为3 个时期——幼儿期、 学龄前期和少儿期， 通过对这3 个阶段儿童的生理、 心理及认知特点进行分析， 总结出各年龄段对商品包装色彩和图形的感知反应， 用比较的方法对比市场中儿童用品包装的现象。结论 提出了儿童用品包装中色彩和图形设计的思路与方法， 主张使用民族原创设计元素， 增强儿童民族意识与民族认同感， 提高儿童用品包装的设计水平。 |
| 关键词: 儿童 色彩 图形 商品 包装 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Color and Graphic Design in the Packaging of Children's Products |
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ZHU Xiao-fei
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Zhengzhou Infant Normal College，Zhengzhou 450000，China
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| Abstract: |
| Objective To analyze the influences of color and graphic design in children′s products packaging on children′ s consumption behavior. Methods The children′ s growth and development is divided into three periods-early childhood， preschool， children′ s stage， through the analysis of these three stages of the child′ s physical， psychological and cognitive characteristics， it summarized all ages on commodity packaging color and graphics perception reaction， compared with the comparative method in children′ s products packaging market phenomenon. Conclusion It proposed the ideas and methods of color and graphic design in children′s products packaging，to use the children′s national original design elements， promote national consciousness and enhance children′ s sense of national identity， to improve children′ s products packaging level. |
| Key words: children colors graphics commodities packaging |
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