| 摘要: |
| 分析了地方品牌包装设计与旅游文化，通过对地方品牌与旅游文化关系的简单剖析，揭示了河南旅游文化与地方品牌包装设计的互为影响关系。通过对当前河南地方品牌包装设计在应用旅游文化中存在的问题进行研究，指出现今的河南地方品牌包装未能很好地发挥对旅游文化的宣传与传承作用。针对存在的问题，以河南部分具体的地方品牌为例，提出了将河南旅游文化融入地方品牌包装设计的建议。 |
| 关键词: 地方品牌 包装设计 河南 旅游文化 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Analysis of Henan Tourism Culture Integrated into Local Brand Packaging Design |
|
WANG Xue-yan
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Anyang Institute of Technology，Anyang 455000，China
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| Abstract: |
| It analyzed local brand packaging design and cultural tourism. By analyzing the relationship between the local brand and tourism culture，it reveald the mutual influence relationship between Henan tourism culture and local brand packaging design.Through the study on the problem of the current local brand packaging design in the application of tourism culture，it pointed out that the currentn local brand packaging and failed to play the role of publicity and inheritance of tourism culture.In view of the existing problems，Henan part of local brand as an example，it proposed the proposal to make Henan tourism culture into local brand packaging design. |
| Key words: local brand packaging design Henan tourism culture |
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