| 摘要: |
| 以民间手工艺审美特征的阐释为基础，分析了蕴含于民间手工艺审美特征中的生活文化性以及自然生态美意识和寄情化的审美内涵，这是民间手工艺自身的价值理想和审美评价。关注民间手工艺中所潜在的文化意味与审美信息，并对手工艺审美特征影响下的土特商品包装设计进行思考与探讨，以期实现传统手工艺文化在现代生活中“活性”的存在与发展，更为现代包装设计追求人性化的审美需求拓展思考的领域和实践的途径。 |
| 关键词: 民间手工艺 审美特征 生活文化 自然生态美意识 寄情化特征 土特商品 包装设计 |
| DOI： |
| 分类号:TB482 |
| 基金项目:四川省教育厅人文社会科学重点研究基地四川理工学院中国盐文化研究中心基金课题（YWHY10-07） |
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| Discussion on Packaging Design of Native Commodities Affected by Aesthetic Style of Folk Arts and Crafts |
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ZHONG Wei
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Chengdu Textile College，Chengdu 610101，China
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| Abstract: |
| It analyzed the life culture，aesthetic sense of natural ecology and lovemaking implied in the aesthetic style of folk arts and crafts based on the interpretation of aesthetic style of folk arts and crafts, which was the values and ideals and aesthetic evaluation of folk arts and crafts.It paid an attention to the cultural meaning and aesthetic messages implied in the folk arts and crafts and visions and discussed the packaging design of native commodities affected by aesthetic style of folk arts and crafts to achieve "active" existence and development of traditional arts and crafts culture in modern life and develop a path for vision and practice of customized modern packaging design. |
| Key words: folk arts and crafts aesthetic style life culture aesthetic sense of natural ecology lovemaking charateristics native commodities package design |
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