| 摘要: |
| 以提高网站用户体验为主线，以视觉传达设计为切入点，从心理学特性下的视觉传达特征、界面布局、色彩搭配等方面，分析了在传播模式由单向转为双向互动的时代背景下，网站开发者如何在既追求界面设计之美的同时，又使设计更加贴合用户的使用习惯与审美期望，从而减少用户思考负担的问题，为网站开发者提供以用户体验为中心的设计理论依据。 |
| 关键词: 用户体验 视觉传达 界面设计 |
| DOI： |
| 分类号:J524 |
| 基金项目:上海市研究生创新计划基金项目（5413309101） |
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| Web Visual Communication Design Based on User Experience |
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WANG Yong, DONG Xuan-zhi
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University of Shanghai for Science and Technology，Shanghai 200093，China
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| Abstract: |
| By focusing on the experience improvement of the web users, considering the visual communication design as a breakthrough point，from the aspects such as the visual communication characteristics of psychology，the layout of the interface and the color collocation，it analyzed the mode of communication turning from one-way to two-way，how the web site developers pursue the beauty of the interface design as well as how they make the design more suitable for the user's habits and aesthetic expectations.Thus，the outcome reduced the burden on users'consideration and provided a theoretical basis for the web site developers regarding the user experience. |
| Key words: user experience visual communication interface design |
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