| 摘要: |
| 以成都地区博物馆为案例考察对象，将用户体验设计的用户研究方法针对性应用于文博旅游研究。关注参观者和旅游者在参观游览全过程中的体验与感受，通过用户访谈法和角色体验法的结合，发现与挖掘用户的显性与潜在的参观需求点，提升当前文博旅游的游览体验感和满意度。 |
| 关键词: 文博旅游 用户体验 体验设计 博物馆 文化创意产业 |
| DOI： |
| 分类号:TB472 |
| 基金项目:四川省教育厅2010 年人文社会科学研究青年基金项目（10SB079） |
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| Research on User Experience Design for the Relic and Museum Tourism |
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ZHOU Rui1, FEI Ling-feng2, HUANG Xia3, LI Ya-fei4
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1.Xihua University，Chengdu 610039, China;2.Chengdu Neusoft University，Chengdu 611844，China;3.Travel Sky Technology Limited Chongqing Branch，Chongqing 400021，China;4.Shandong University，Jinan 250100， China
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| Abstract: |
| Taking the museums in Chengdu as object, it made user research method applied in User Experience Design (UXD) field for the Relic and Museum Tourism research. Focus on the experience and feeling of users including visitor and traveler, it discovered and dug out the obvious and potential tourism demands to promote tourism experience and satisfaction of relic and museum tourism. |
| Key words: relic and museum tourism user experience experience design museums cultural creative industry |
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