| 摘要: |
| 从心理学的角度出发，利用测试人的眼睛对光的敏感程度的实验结果，对视错觉在二维平面、三维空间方面进行了研究，指出了产生视错觉的原理，论述了产生视错觉必备的3 个条件。进而提出了如何合理利用视错觉，并将其与广告画面的内容相结合，产生别出心裁的视觉效果，最终达到吸引消费者眼球的目的。 |
| 关键词: 视错觉 广告设计 心理学 |
| DOI： |
| 分类号:J524.3 |
| 基金项目: |
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| Application Exploration of Visual Illusion in Advertising Design |
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ZHENG Long-hui
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Pingdingshan Institute of International Education Exchange College，Pingdingshan 467000, China
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| Abstract: |
| From the psychological point of view, using a more detailed study on the experimental results of optical illusion, it researched the optical illusion in the two dimension and three dimension, pointed out the visual illusion principle, discussed three conditions of producing visual illusion. Then it proposed how to rational use visual illusion and be combined with the contents of advertising, to produce ingenious visual effects and ultimately achieve the purpose of attracting the attention of consumers. |
| Key words: optical illusion advertising design psychology |
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