| 摘要: |
| 分析了视觉传达在产品包装中的重要性，结合实际包装案例，从颜色和空间构建两大方面，论述了视觉对产品包装的作用。在此基础上，提出了图案、意境等其他形式对于产品视觉传达效果的影响。 |
| 关键词: 颜色 艺术 空间 视觉传达 效果 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
|
| Role of Visual Communication's Role in Product Packaging |
|
LIU Ke-ke
|
|
Zhengzhou Normal University，Zhengzhou 450000，China
|
| Abstract: |
| It analyzed the importance of visual communication in product packaging. Combined with the actual packing case, from the major aspects of color and space, it discussed the role of vision on the product packaging. Based on it, it proposed the effects of pattern and artistic conception etc. Other forms on products of visual communication. |
| Key words: color art space visual communication effect |
渝公网安备 50010702501716号