| 摘要: |
| 结合国内外动漫产业中的成功案例分析了动漫作品包装的类型和特点，论述了动漫产业中包装艺术的重要意义，进而分析了我国动漫产业中作品包装的可行性。提出了在置根于深厚的中华民族传统文化的基础上，对作品的风格、角色、故事甚至语言等进行品牌策略性的整体包装，是振兴中国动漫产业的必由之路。 |
| 关键词: 动漫产业 品牌策划 整体包装 形象包装 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| The Art of Brand Packaging in Animation Industry |
|
LI Sheng-lin
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|
Changjiang Professional College，Wuhan 430074，China
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| Abstract: |
| Based on the successful cases in animation industry at home and abroad, it analyzed the types and characteristics of animation works packaging, argued the important role of the art of packaging in animation industry, then analyzed the feasibility of brand packaging in Chinese animation industry. It proposed that founded on the profound traditional Chinese culture, to have strategic whole packaging for brand from the styles of works, the roles of works, the stories of works, even the words of works, is the only way to boost Chinese animation industry. |
| Key words: animation industry brand planning whole packaging image packaging |
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