| 摘要: |
| 从我国种业发展的现状出发，以现存市场的种子包装宣传为启示，分析了种子包装设计对我国种业发展的品牌、宣传和营销的地位提升的显著影响。论述了随着国际间不断的交流，我国的大型种子企业应不断从观念、设计、材料、防伪方面进行创新，提出了种子包装设计作为一种销售手段，不仅能很好地树立种子企业的正面形象和品牌影响力，还对于我国大型种子企业的发展起到了催化剂的作用，推动、提升我国种子产业的竞争力。 |
| 关键词: 种子 包装 设计 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
|
| Discussion on the Innovation and Development Seed of Packaging Design |
|
WANG Jun
|
|
Henan University of Technology，Zhengzhou 450007，China
|
| Abstract: |
| With the development of seed industry in China, it analyzed the significant influences of seed packaging design on the position promotion of brand, propaganda and marketing. With the international exchange, large-scale seed enterprise should innovate from idea, design, materials, anti-counterfeiting. It proposed seed packaging design as a very good sales approach not only could set up a positive image of the seed enterprises and brand influences, but also play a catalyst role for the development of large-scale seed enterprise in our country, and promote the competitiveness of the seed industry. |
| Key words: seeds packaging design |
渝公网安备 50010702501716号