| 摘要: |
| 以阴阳五行学说为启示，分析了幌子广告作为一种优秀的广告传播形式所特有的色彩；论述了色彩作为一种符号形式，肯定了它对幌子广告有着重大的研究意义和价值。在此基础上，提出了幌子广告是具有发展前景和无限创意空间的一种广告手段。 |
| 关键词: 幌子 色彩 阴阳五行学说 民族 传统节日 |
| DOI： |
| 分类号:TB472 |
| 基金项目: |
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| Analysis of Traditional Cover Advertising Color |
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WANG Jun
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Design and Art College，Henan University of Technology，Zhengzhou 450000，China
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| Abstract: |
| Taking Yin and Yang in the theory of the five elements for the enlightenment, it analyzed the cover advertising as a kind of excellent advertising communication forms unique color; discussed the color as a symbol form, be sure to cover advertisements have the important significance and value. Based on this, it proposed the cover advertising research was a development prospect, unlimited creative space of a kind of advertising. |
| Key words: cover color Yin and Yang theory of the five elements nation traditional festivals |
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