| 摘要: |
| 首先指出了在包装设计中艺术设计的展开需要有目的有意识地进行。论述了包装设计中艺术设计展开的两个主要原则：注重团队合作和进行准确的艺术定位。提出了在包装设计中艺术设计展开需要以市场适合为准，并应具备独特的性格特征，才能更好地满足消费者的需要。 |
| 关键词: 包装设计 艺术设计展开 团队合作 艺术定位 市场 独特 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
|
| The Principles and Suggestions of Art Design Spreading in Packaging Design |
|
WANG Hui
|
|
Henan Institute of Engineering，Zhengzhou 451191，China
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| Abstract: |
| First of all it pointed out that the art design in packaging design needs to be consciously designed. It discussed the packaging design of the art design spreading on two main principles: focus on team cooperation and accurate positioning of Art. It put forward in the packaging design, art design should be suitable for the market; and should have unique characteristics, in order to better meet the needs of consumer. |
| Key words: packaging design art design spreading team cooperation positioning of art market unique |
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