| 摘要: |
| 从包装与仿生设计的关系分析，以自然生物各自的特点为基本元素，在此基础上分析了包装仿生设计符合现代人的各种消费心理需求：愉悦、个性化、自我价值体现、亲近自然、企业品牌与文化的认同。同时论述了仿生包装形象的塑造与表现，通过各自不同手法呈现出视觉和触觉上的美感，引起消费者的关注，展现独特、个性和情调。 |
| 关键词: 消费心理 包装仿生设计 视觉表达 触觉表达 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Bionics Design of Packaging in Modern Consumption Psychology |
|
WANG Wei-yin
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Wuxi Institute of Commerce，Wuxi 214153，China
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| Abstract: |
| It analyzed the relationship of the packaging and bionic design. On this basis, it analyzed bionics design of packaging to comply with the psychological needs of the modern variety of consumer: cheerful, individuality, the realization of self-worth, close to nature, the enterprise brand and culture identity. And it discussed the bionic packaging image of the shape and performance. Through their various tricks, bionics design of packaging is illustrating visual and tactile the aesthetic the consumer′s concern, to show the uniqueness and personality and mood. |
| Key words: consumer psychology bionics design of packaging visual expression tactile expression |
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