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| 从“中国结”谈中国传统元素在现代包装设计中的应用 |
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刘文良, 张丽娜
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湖南工业大学，株洲412007
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| 摘要:以传统文化的渗透可以有效提升包装附加值为启示，分析了“中国结”应用于现代包装设计的价值及表现形式。论述了中国结的实用性、装饰性以及深厚的文化内涵为现代包装设计提供了丰富的“营养”。在此基础上，进一步阐述图形、符号等中国传统元素具有的文化底蕴，并从弘扬民族传统文化精神出发，探求与现代人消费心理相通的契合点，拓展现代包装设计的空间。 |
| 关键词: 中国结 传统元素 包装设计 文化内涵 |
| DOI： |
| 分类号:TB482 |
| 基金项目:教育部人文社会科学研究项目（12YJAZH076）；湖南省高校创新平台开放基金项目（11K020）；湖南省高校创新平台开放基金项目（10K018） |
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| The Application of Chinese Knot in Modern Packaging Design |
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LIU Wen-liang, ZHANG Li-na
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Hunan University of Technology，Zhuzhou 412007，China
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| Abstract:Focus on that the Chinese knot ehich is applied to the value and form of expression of the modern packaging design, it analyzed as a unique kind of folk manual plaiting art, Chinese knot was rich in connotation, different shapes,colorful; especialiy, the practicality of Chinese′knot, decorative and profound cultural connotation, provided a wealth "nutrition" to modern packaging design. Obviously, modern packaging design, can find to the meeting point of traditional Chinese knot and goods easily, as well as modern consumer psychology to expand the space of the packaging design. |
| Key words: Chinese kont tradition elements packaging design culture connotation |
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