| 摘要: |
| 从广告招贴中的抽象概念进入， 结合优秀招贴作品进行分析， 在分析过程中强调广告招贴的主题与抽象、 具象、 装饰之间的重要关系； 在分析招贴主题的基础上， 以实际案例分别分析了表象抽象、 意向抽象、 具象以及装饰的具体表现方法， 重点强调了意向抽象的表现方法； 最后阐述了广告招贴主题表现的原则。 |
| 关键词: 广告招贴 抽象 具象 装饰 |
| DOI： |
| 分类号:TB472 |
| 基金项目: |
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| Abstract Expression of Advertising Poster |
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XIONG Qiang
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Zhongkai Agriculture Project College， Guangzhou 510225， China
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| Abstract: |
| Combined with excellent poster works, it analyzed the important relationship between the theme and abstract, concrete, decoration. Based on analysis of poster theme, it respectively analyzed the concrete expression of representation abstract, intention abstract, concrete, and decoration using actual cases focus on expression of intention abstract. At last ,it introduced the principle of advertising poster theme. |
| Key words: advertising posters abstract concrete decoration |
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