| 摘要: |
| 从平面设计的意境概念及内涵入手， 结合平面设计诸要素， 从 “名” 、 “形” 、 “色” 、 “质” 、 “空” 等方面论述了平面设计意境的营造与表现。在此基础上， 提出平面设计作品的意境营造是丰富作品内涵并增强其艺术感染力的重要手段， 是一种融汇民族特色， 秉承中国传统文化的创新设计理念， 更是一种人文精神和 “以人为本” 的设计观的具体体现。 |
| 关键词: 平面设计 意境 营造 要素 |
| DOI： |
| 分类号:TB472 |
| 基金项目: |
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| Discussing on Graphic Design′ s Elements and Construction of Artistic Conception |
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ZHANG Jun
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Yancheng Institute of Technology， Yancheng 224051， China
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| Abstract: |
| Based on the connotation of artistic conception, combined with graphic design′ s elements, it expounded the construct and the expression of artistic conception in graphic design, from "name","shape","color","materialquality", "space"and so on. Then, it considers that the construct of artistic conception in graphic design′works is an important method of enriching work′ s connotation and strengthening their infection, it is an innovative design idea which combinating with national characteristics and inheriting traditional Chinese culture, it is a kind of humanities spirits and the design view of "humanist" further more. |
| Key words: raphic design artistic conception construction elements |
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