| 摘要: |
| 通过分析本土化酒包装设计中图案元素的应用， 并结合几个典型的实例论述了在本土化酒包装设计的过程中图案应用的重要性和必要性。在此基础上， 通过论证图案背后蕴含的意义与本土包装的相互关系， 进而分析了图案的功能与形式在酒包装设计的过程中都有着不可替代的作用， 也深深影响着酒包装的设计的发展。 |
| 关键词: 本土化 图案 包装 |
| DOI： |
| 分类号:TB482 |
| 基金项目:重庆邮电大学社科基金项目 （K2007-11） |
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| Analysis of Application of Pattern Elements in Localized Wine Packaging Design |
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CHEN Qiu-yi, YUAN Ping, HUANG Jun-song
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Chongqing University of Posts and Telecommunications，Chongqing 400065，China
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| Abstract: |
| By analyzing the application of pattern elements in localized wine packaging design together with some obvious examples, it discussed the importance and the necessity of the application of design in wine packaging. Based on this, by demonstrating the relationship between the significance inside the pattern and localized packaging, it analyzed the irreplaceable place of the pattern′ s function and form in wine packaging. And it also affected the development of wine packaging design. |
| Key words: localization pattern packaging |
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