| 摘要: |
| 从消费心理学看待包装的问题， 不难理解， 只有在第一时间能够吸引到消费者的注意才能进而产生购买欲。因此， 通过对现代很多著名的香水包装设计进行分析和研究， 主要从香水的内外包装两大方面探讨香水包装设计，对于一个香水品牌的推广起着无可替代的作用。 |
| 关键词: 包装设计 香水 魅力 |
| DOI： |
| 分类号:TB482 |
| 基金项目:天津市文化艺术科学研究规划项目 （E08028） |
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| Research on Packaging Design about Enhancing the Charm of Perfume |
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QIAO Jie
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Tianjin University of Science & Technology，Tianjin 300222，China
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| Abstract: |
| From consumer psychology, we can understand that only in the first time to attract customers′ attention can they produce temptation. To analysis and research on the modern famous perfume′ s packaging design, it discussed the perfume′ s packaging design playing the vital function to the promotion of one perfume brand by inner packaging and outer packaging. |
| Key words: packaging design perfume charm |
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