| 摘要: |
| 对纳西文化中的色彩崇拜、 绘画、 象形文字、 东巴纸等艺术形式进行了分析， 并将东巴文化中的这些艺术形式应用于云南本土的包装设计中， 尝试在包装设计中融入东巴艺术， 一方面丰富包装设计的设计元素， 为设计师提供更多的设计素材； 另一方面也注重东巴文化实际应用价值的挖掘， 更好地传承和发扬纳西东巴文化。 |
| 关键词: 东巴文化 包装设计 启示 |
| DOI： |
| 分类号:TB482 |
| 基金项目:云南省高等学校教学改革研究项目 |
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| Inspiration of Naxi Dongba Culture in Packaging Design |
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LIU Li1, WANG Hong-bo2
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1.Yunnan Normal University Business School，Kunming 650106，China;2.Southwest Forestry University，Kunming 650224， China
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| Abstract: |
| It analyzed the color, painting, hieroglyphs and Dongba paper in Naxi Dongba culture, made them applied to packaging design in Yunnan and tried to integrate Dongba culture into packaging design. On one hand, it could enrich design elements of packaging design which provides more design materials for designer. On the other hand, it paid attention to the actual value of Dongba culture which could better inherit and carry forward Naxi Dongba culture. |
| Key words: Dongba culture packaging design inspiration |
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