| 摘要: |
| 以现代倡导的低成本、 低代价的生活方式和消费观念为启示， 分析了传统包装策略的特点及弊端， 论述了新形势、 新的价值观念以及消费行为的变化对企业提出的新要求， 提出了包装企业必须树立兼顾消费者、 企业和社会长远利益的营销观念， 并以此营销策略为理念， 为消费者提供能够有效降低环境污染、 防止资源浪费、 包装方法和技术创新的产品包装。 |
| 关键词: 低碳 低碳时代 包装策略 消费观念 |
| DOI： |
| 分类号:TB482 |
| 基金项目:陕西省教育厅专项科研计划项目资助 （09JK109） |
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| Research on Low Carbon Life and Product Packaging Strategy |
|
AN Xiao-yan
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Xi′ an Polytechnic University，Xi′ an 710048，China
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| Abstract: |
| Based on modern advocates of the low cost, low price lifestyles and consumption idea as revelation, it analyzed the characteristics and abuse of traditional packaging strategy, discussed new situation, new values and consumer behavior change put forward new requirements for enterprise, and the packaging enterprises must establish both consumers and enterprises and social long-term interests of marketing concept, and thus marketing strategy for the concept provides consumers can effectively reduce the environment pollution, avoid the waste of resources, packaging method and technology innovation of product packaging. |
| Key words: low carbon low carbon era packaging strategy consumption idea |
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