| 摘要: |
| 目的 凝练和总结西迁高校的“西迁精神”，分析其精神文化在校庆VI设计中的应用，探究西迁高校对发展西部经济文化、振兴西部设计的价值和意义。方法 通过认识“西迁精神”与高校校庆VI设计的关系及影响，结合具体高校案例，从建立主导的“西迁精神”，到形成稳定的精神文化区域，再通过探究，解析“西迁精神”在高校校庆VI设计中的应用。结论 西迁高校应该传承“西迁精神”，抓住“一带一路”的历史机遇，通过VI设计塑造高校形象，提高办学声誉和社会影响力，同时助力西部经济，振兴西部设计。 |
| 关键词: 西迁高校 “西迁精神” 精神文化 VI设计 西部设计 |
| DOI：10.19554/j.cnki.1001-3563.2018.20.010 |
| 分类号:J524 |
| 基金项目:国家社科基金西部项目（11XMZ032）；教育部人文社科研究项目（16YJCZH072） |
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| Spiritual Culture Refining and Application of VI Design in School Anniversary of University in Westward Migration |
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MI Gao-feng1,2, FENG Hua-jie1,2, LI Yuan-yuan1,2
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1. College of Art & Design, Shaanxi University of Science & Technology, Xi'an 710021, China;2. The Belt and Road Culture IP Development & Design Studio, Shaanxi University of Science & Technology, Xi'an 710021, China
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| Abstract: |
| The work aims to refine and summarize the "Westward Migration Spirit" of the universities in the westward migration, analyze the application of its spiritual culture in VI design of school anniversary, and explore the value and significance of westward migrating universities to develop western economic culture and revitalize western design. Through understanding the relationship between the "Westward Migration Spirit" and VI design of university anniversary and their influence, combined with the specific college cases, the application of "Westward Migration Spirit" in VI design of university anniversary was analyzed from the establishment of the dominant "Westward Migration Spirit" to the formation of a stable spiritual culture area, and then through the exploration. Westward migrating universities should inherit the "Westward Migration Spirit", seize the historical opportunity of "The Belt and Road", build the image of university through VI design, improve the reputation and social influence of school running, and boost the western economy and revitalize the western design. |
| Key words: westward migrating universities "Westward Migration Spirit" spiritual culture VI design western design |
