| 摘要: |
| 目的 以寻找设计机会和解决用户核心需求为目的，以认知盈余理论为基础，为设计师提供一种创新的产品设计范式。方法 深入剖析认知盈余的组成要素，对产品设计进行模块划分，并将认知盈余的构成要素分别投射到产品设计的用户调研和设计立项阶段。通过实验的方法验证基于认知盈余理论的产品设计方法的有效性和可行性。结论 基于认知盈余的产品设计方法是一个能有效地辅助设计师挖掘用户行为动机，并解决用户核心需求的产品设计范式。 |
| 关键词: 认知盈余 自由时间 产品设计 用户研究 用户核心需求 |
| DOI：10.19554/j.cnki.1001-3563.2018.12.036 |
| 分类号:TB472 |
| 基金项目:国家自然科学基金（51605154）；省重点研发计划（2016GK2010）；中央高校基本科研业务费 |
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| Product Innovation Design Method Based on Cognitive Surplus Theory |
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ZHU Yan-fei1, ZHAO Jiang-hong2, HUANG Ying-jie2, ZHAO Dan-hua2
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1.State Key Laboratory of Advanced Design and Manufacture for Vehicle Body, Hunan University, Changsha 410082, China;2.School of Design, Hunan University, Changsha 410082, China
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| Abstract: |
| In order to search for design opportunities and solve the core needs of users, based on the cognitive surplus theory, an innovative product design paradigm is provided for designers. The components of cognitive surplus are analyzed in depth, and the product design is divided into modules. The elements of cognitive surplus are projected to the user research and design stage of product design respectively. The effectiveness and feasibility of the product design method based on cognitive surplus theory is verified through experiments. The product design method based on cognitive surplus can effectively help designers mine user behavior motivation and solve users' core needs. |
| Key words: cognitive surplus free time product design user study user core needs |
