| 摘要: |
| 目的 探寻我国茶叶包装在“一带一路”战略下助力茶叶产品开拓海外市场的设计策略。方法 通过归纳我国现阶段茶叶包装设计的不足，结合“一带一路”战略的时代背景与特点，找到国情研究、分层分级和文化内涵3个突破口，并对它们进行分析与论证。结论 “一带一路”战略下的茶叶包装设计，国情研究基础，分层分级是手段，文化内涵是完善，三者相互联系共同构成一个相对完整的策略体系，从而使我国茶叶包装的设计方案更具目标性，更具说服力。 |
| 关键词: “一带一路”战略 茶叶包装设计 国情研究 分层分级 文化内涵 |
| DOI： |
| 分类号:TB482 |
| 基金项目:湖南科技学院校级设计艺术学重点建设学科基金项目 |
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| Thinking about Chinese Tea Packaging Design under "The Belt and Road Initiative" Strategy |
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TAN Wei1,2
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1.Guangdong University of Technology, Guangzhou 510000, China;2.Hunan University of Science and engineering, Yongzhou 425006, China
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| Abstract: |
| It aims to look for effective design tactics for tea packaging to support Chinese tea to develop more overseas market under the background of "The Belt and Road Initiative" Strategy. By concluding the shortage of Chinese tea packaging at present and combining with the characteristics of "The Belt and Road Initiative" Strategy, we find three entrances –"research on national conditions", "hierarchical design” and “cultural connotation", and analyze them with discussion. For Chinese tea packaging design under “The Belt and Road Initiative" Strategy, "research on national conditions" is the basis, and “hierarchical design" is the means, and “cultural connotation" is perfect. These three are interrelated, and form a complete tactics system, which make the packaging design more targeted, more convincing. |
| Key words: "The Belt and Road Initiative" strategy tea packaging design research on national conditions hierarchical design cultural connotation |
