| 摘要: |
| 目的 研究B2C电子商务网购包装的设计方式。方法 采用符号、图形、材料的设计延续企业品牌形象；采用扁平化的包装外形、模数化的系列包装、模块化的内部结构设计解决B2C产品的运输；采用多层次信息的构架设计解决B2C网购包装多信息的视觉冲突。结论 B2C网购包装既是企业品牌包装，又是快递运输包装。 |
| 关键词: B2C网购包装 企业品牌 包装形态 信息架构 |
| DOI： |
| 分类号:TB482 |
| 基金项目:教育部人文社会科学项目“绿色网购包装设计研究”（14YJA760048）；国家社会科学基金艺术学重大招投标项目“绿色设计与可持续发展研究”（13ZD03） |
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| Packaging Design of B2C Electronic Commerce Online Shopping |
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ZHAN Wen-yao
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Sichuan Fine Arts Institute, Chongqing 401331, China
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| Abstract: |
| To study the design method which used for packaging of B2C Electronic Commerce Online Shopping. Use symbol design, graphic design and material design to last the enterprise's brand image；Use the design which contains flat packaging shape，modular series of packaging, modular internal structure to solve the problems of B2C product transport; Use multi-level information architecture design to solve the visual conflict between various information of B2C online shopping packaging. The study has shown that B2C online shopping packaging is both the company brand packaging and the express shipping packaging. |
| Key words: B2C online shopping packaging enterprise brand packaging form information architecture |
