| 摘要: |
| 目的 从梅山剪纸艺术出发，探索梅山文化园旅游纪念品的设计开发思路，以旅游纪念品为载体达到文化传承的目的 。方法 采取梅山剪纸文化基因提取、旅游纪念品与游客互动及基质载体转化的设计方法 ，实现地域性、趣味性、便携性等方面的有效提升；并运用参与、趣味、怀旧等情感元素，增强购买吸引力。结论 以梅山剪纸为例的旅游纪念品设计，实现了文化传播与旅游品销售的双赢，希望对非物质文化遗产文化传播及其产品开发有所启示与借鉴。 |
| 关键词: 梅山剪纸 旅游纪念品 设计 文化传承 |
| DOI： |
| 分类号:TB472 |
| 基金项目: |
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| Souvenirs Design in Meishan Cultural Park Based on Meishan Paper-cut |
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ZHANG Liu, CHEN Fei-hu
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School of Design，Hunan University，Changsha410082，China
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| Abstract: |
| Objective Based on the Meishan paper-cut，it discussed the tourism souvenirs design ideas in Meishan Cultural Park，to use the souvenirs as a carrier to achieve the purpose of cultural inheritance. Methods Through the extraction of Meishan paper-cut cultural gene，tourist souvenirs interacting with visitors, paper-cut carrier conversion，it realized the promotion of the essential features of souvenir which were localization，commemorative and practical.It also used the emotional elements such as participating，funning and reminiscence to enhance purchase attractive. Conclusion Taking souvenir design integrated with Meishan paper-cut for example，it achieved the win-win situation of culture spreading and tourist souvenir sales，in the hope of giving a reference of intangible inheritance and development. |
| Key words: Meishan paper-cut souvenirs design cultural inheritance |
