| 摘要: |
| 分析了消费者“潜意识理论”的基础和内涵，并结合人们的日常消费形态揭示了潜意识对消费行为的深刻影响。通过分析保健食品包装设计中的显性信息、隐性信息与消费潜意识的关联和作用，提出了将有形的视觉元素转化为无形销售力的4 层潜意识心理诉求。 |
| 关键词: 保健食品包装设计 潜意识 显性信息 隐性信息 消费诉求 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Health Food Packaging Design Based on Subconscious Consumption Psychological Analysis |
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XU Jing-ting1, HU Jiang-hua2
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1.Nanchang University，Nanchang 330031，China;2.No.59 Research Institute of China Ordnance Industry，Chongqing 400039，China
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| Abstract: |
| It analyzed the basis and content of consumers' subconscious theory, combined with people's daily consumption patterns revealing the profound impact of subconscious on consumer behavior. By analyzing the association and the role of the explicit information, implicit information and consumer subconscious in the health food packaging design, it proposed making the s tangible visual elements into the four layers of invisible sales force. |
| Key words: health food packaging design subconscious explicit information implicit information consumer demands |
