| 摘要: |
| 依据“以人为本”的设计理念，分析了市场上瓶装饮料造型与色彩设计的现状，在此基础上对设计主客体关系进行重新定位思考，主张将人性化、个性化、趣味性融入设计之中。通过创新设计，突出产品的文化性、地域性和审美性。从而不仅可以满足消费者的基本的生理需求，更使其在饮用过程中完成一次文化和精神上的审美体验，形成良好的品牌忠诚度。 |
| 关键词: 瓶装饮料 外观造型 色彩设计 |
| DOI： |
| 分类号:TB472 |
| 基金项目:河北省社科基金项目（HB12YS041） |
|
| Research on the Shape and Color Design of Bottled Drinks |
|
ZHANG Yu-jiang
|
|
Yanshan University，Qinhuangdao 066004
|
| Abstract: |
| Based on the design concept of human-oriented, through the analysis of the status of shape and color design of bottled drinks on the market, it proposed to make a re-orientation thinking of the shape and color design, and integrate humanity, personality and pleasure into design to embody the cultural, regional, and aesthetic character of products by the creative design. So it can not only meet the physical needs of consumers, and but also make the consumers complete an aesthetic experience of culture and spirit in the drinking process. At last, a sustainable brand loyalty will be formed. |
| Key words: bottled drinks shape color design |
