| 摘要: |
| 目的 基于文旅融合的时代要求，面向浙东唐诗之路双重文化身份，探索山水诗意象和浙东唐诗之路旅游文创产品的耦合共生设计策略。方法 首先运用文献分析法，辨析山水诗与浙东唐诗之路的互证关系;其次选用比较研究法，分析山水诗意象与浙东唐诗之路旅游文创产品的符号耦合性;最后采用设计实证法，以天台山为个案，建构山水诗意象在浙东唐诗之路旅游文创产品的设计共生路径。结果 通过互证关系、符号耦合、设计共生三个维度，建构了山水诗意象和浙东唐诗之路旅游文创产品的耦合共生设计策略。结论 文旅融合的实质是双向赋能，山水诗意象和浙东唐诗之路旅游文创产品的耦合共生研究，将对浙东唐诗之路山水诗文化的设计传播和旅游产品业态的丰富，产生双向推动作用。 |
| 关键词: 山水诗意象 浙东唐诗之路旅游文创产品 互证关系 符号耦合 设计共生 |
| DOI：10.19554/j.cnki.1001-3563.2025.02.015 |
| 分类号: |
| 基金项目:教育部人文社科青年项目(21YJC760010);浙江省文旅厅项目(2020KYJ005) |
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| Coupling Symbiotic Design of Landscape Poetry Image and Tourism Cultural and Creative Products of the Tang Poetry Road in Eastern Zhejiang |
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SHAN Ri, KE Shenghai
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(School of Art and Design, Taizhou University, Zhejiang Taizhou 318000, China)
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| Abstract: |
| Based on the requirements of the era of cultural and tourism integration, facing the dual cultural identity of the Tang Poetry Road in eastern Zhejiang, the work aims to explore the coupling symbiotic design strategy of landscape poetry image and tourism cultural and creative products of the Tang Poetry Road in eastern Zhejiang. Firstly, the literature analysis method was used to analyze the mutual proof relationship between landscape poetry and the Tang Poetry Road in eastern Zhejiang. Secondly, the comparative research method was used to analyze the symbolic coupling between the landscape poetry image and the tourism cultural and creative products of the Tang Poetry Road in eastern Zhejiang. Finally, by using the design empirical method and taking Tiantai Mountain as a case, the design symbiosis path of landscape poetry image in the tourism cultural and creative products of the Tang Poetry Road in eastern Zhejiang was constructed. Through the three dimensions of mutual proof relationship, symbolic coupling and design symbiosis, the coupling symbiosis design strategy of landscape poetry image and tourism cultural and creative products of the Tang Poetry Road in eastern Zhejiang was constructed. The essence of the integration of culture and tourism is two-way empowerment. The research on the coupling and symbiosis of landscape poetry image and tourism cultural and creative products in the Tang Poetry Road in eastern Zhejiang will have a two-way promoting effect on the design and dissemination of landscape poetry culture and the enrichment of tourism product formats in the Tang Poetry Road in eastern Zhejiang. |
| Key words: landscape poetry image tourism cultural and creative products of the Tang Poetry Road in eastern Zhejiang mutual proof relationship symbolic coupling design symbiosis |
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