| 摘要: |
| 目的 旨在探讨基于技术美学的智能广告造字设计策略，通过结合人工智能和设计领域的最新技术，将创意和美学融入广告造字过程中。方法 以广告用户的审美偏好作为智能造字设计的第一要素，通过机器深度学习、字体风格迁移等技术来实现字体创作，从而产生具有技术美感的视觉呈现形态，使智能广告文案字体呈现出更加个性化、更加多元化的审美趣味。结果 构建了灵活多样的造字形式、质感丰富的造字材料和形态统一的造字结构等创新设计策略，阐述了智能广告造字设计必然是技术美与吸引注意力、传达情感，以及可识别性等字体功能的有机结合。结论 技术美在智能广告造字形式、材料和结构上的独特体现，促进了智能广告造字的发展，为新技术背景下的字体设计提供新的研究思路。 |
| 关键词: 技术美学 智能广告 智能造字 字体设计 |
| DOI：10.19554/j.cnki.1001-3563.2024.22.027 |
| 分类号: |
| 基金项目:教育部人文社会科学研究青年基金项目资助(24YJC760009);浙江省高校重大人文社科攻关计划项目资助(2023GH078) |
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| Intelligent Advertising Typography Design from the Perspective of Technological Aesthetics |
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CHEN Haizhang
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(College of Art and Communication, China Jiliang University, Hangzhou 310018, China)
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| Abstract: |
| The work aims to explore the strategy of intelligent advertising typography design based on technological aesthetics, and integrate creativity and aesthetics into the process of advertising typography by combining the latest technologies in the field of artificial intelligence and design. With the aesthetic preference of advertising users as the first element of intelligent typography design, font creation was achieved through deep machine learning, font style transfer and other technologies, so as to produce a visual style with technological beauty, so that intelligent advertising copy fonts showed more personalized and more diversified aesthetic taste. The innovative design strategy was constructed, which was of flexible and diverse forms, rich texture materials and unified form structure and it was demonstrated that intelligent advertising typography design must be an organic combination of technological beauty and font functions such as attracting attention, conveying emotion and realizing recognizability. The unique embodiment of technological beauty in the form, material and structure of intelligent advertising typography design promotes the development of intelligent advertising typography design, and provides new research ideas for typography design under the background of new technology. |
| Key words: technological aesthetics intelligent advertising intelligent typography font design |
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