| 摘要: |
| 目的 分析汉字在不同历史阶段结构与形体的构建、书写载体的演进与审美观念的流变，探究当代以汉字为主题的绘本设计形式与思路，助推当下汉字教育的传承与汉字文化的传播。方法 首先，通过资料整理与绘本收集的方式分析汉字主题绘本的特征，以“兔”字为脉络梳理汉字演进与审美流变;其次，从文字学、语言学、心理学等角度紧扣“源考、形式、受众、展示”四个方面，总结得出绘本设计中汉字“谱系梳理的严谨性”“符号语言的视觉性”“认知层次的接纳性”“媒介呈现的多样性”的设计原则;最后，基于研究理论与设计原则完成绘本创作。结论 基于儿童时期识字教育的前提，以绘本的形式讲述汉字的历史变迁，引导读者从根源上认识汉字并强化对汉字体系的宏观认知，提高自身文化认同感，缓和了汉字构造的严谨性与插图绘制的生动性、汉字知识的丰富性与插图视觉语言表达的局限性之间的矛盾，为汉字主题的绘本实践提供有益参考。 |
| 关键词: 汉字演进与审美流变 汉字传承 “兔” 绘本设计 文化认同 |
| DOI：10.19554/j.cnki.1001-3563.2024.20.032 |
| 分类号: |
| 基金项目: |
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| Picture Book Design under the Theme of Chinese Character Evolution and Aesthetic Change |
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HU Yanjin, WANG Xiaofeng
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(Shandong University of Art & Design, Jinan 250399, China)
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| Abstract: |
| The work aims to analyze the construction of the structure and form of Chinese characters in different historical stages, the evolution of writing carriers and the change of aesthetic concepts, and explore the design forms and ideas of contemporary picture books based on Chinese characters, so as to promote the inheritance of Chinese character education and the dissemination of Chinese character culture at present. Firstly, the characteristics of Chinese character-themed picture books were analyzed through data collation, and with the character "rabbit" as a vein, the evolution of Chinese characters and the aesthetic changes were sorted out. From the perspectives of philology, linguistics and psychology, the focus was put on the four aspects of "source, form, audience and display" and the design principles of "preciseness of genealogical sorting", "visuality of symbolic language", "acceptance of cognitive level" and "diversity of media presentation" were summarized in the design of picture books. Finally, based on the research theory and design principles, the creation of picture books and derivative designs were completed. Based on the premise of children's literacy education, the historical changes of Chinese characters are told in the form of picture books, which guides readers to know Chinese characters from the root and strengthen their macro-knowledge of the Chinese character system, improve their sense of cultural identity, alleviate the contradictions between the preciseness of Chinese character construction and the vivid illustrations, and between the richness of Chinese character knowledge and the limitations of linguistic expression, providing a useful reference for the practice of picture books with Chinese characters as themes. |
| Key words: Chinese character evolution and aesthetic change inheritance of Chinese characters "rabbit" picture book design cultural identity |
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