文创产品设计中插画应用的情感化表达

魏丹

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文创产品设计中插画应用的情感化表达
魏丹
大庆师范学院，黑龙江大庆 163412

摘要:

目的探究文创产品设计中插画的情感表达，为文创产品设计提供更多、更好的思路，以提升文创产品的文化艺术价值。方法采用实践研究法，从插画的概念入手，分析插画在文创产品设计中的意义，探究文创设计中情感化表达的价值，并着重对文创产品设计中插画应用的情感化表达策略展开论述。结论文创产品中应用情感化表达方法，能够让消费者和产品之间的连接更为紧密，让设计者拥有更多路径去实现创意，强化消费者与文创产品之间的文化与情感交流，因此应该注重文创产品设计插画的情感化表达，具体来说可以运用插画表现风土人情，传递朴实的情感;将地域文化的特色进行有效地展示，传递乡土情感;准确抓住产品主题，抓住产品要表达的文化核心与情感内涵;学会重新解构文化信息，加以创造性整合;以文创产品的基本原则为基础，提升插画艺术价值。

关键词: 文创产品设计插画艺术价值情感化表达

DOI：10.19554/j.cnki.1001-3563.2024.16.038

分类号:

基金项目:黑龙江省艺术科学规划课题重点项目(23A021)

Emotional Expression of Illustration Application in Cultural and Creative Product Design

WEI Dan

(Daqing Normal University, Heilongjiang Daqing 163412, China)

Abstract:

To explore the emotional expression of illustrations in the design of cultural and creative products, provide more and better ideas for the design of cultural and creative products, and enhance the cultural and artistic value of cultural and creative products. Using the practical research method, starting with the concept of illustration, the significance of illustration in the design of cultural and creative products was analyzed, the value of emotional expression in cultural and creative design was explored, and the emotional expression strategy of illustration application in cultural and creative product design was discussed emphatically. The application of emotional expression in cultural and creative products can make the link between consumers and products closer, let designers have more ways to achieve creativity, and strengthen the cultural and emotional exchange between consumers and cultural and creative products. Therefore, we should pay attention to the emotional expression of cultural and creative product design illustrations, specifically, we can use illustrations to express local customs and convey simple emotions; Effectively display the characteristics of regional culture and convey local feelings; Accurately grasp the theme of the product and the cultural core and emotional connotation of the product; Learn to deconstruct cultural information and integrate it creatively; Based on the basic principles of cultural and creative products, enhance the artistic value of illustration.

Key words: cultural and creative product design Illustration Artistic value Emotional expression